Welcome to Vula Vula Research

"Vula Vula" derives from the phrase "bula bula" in xiTsonga, meaning "let's talk." This essence encapsulates our daily purpose. We serve as a catalyst for communication and dialogue, fostering connections between businesses and their target markets.

Established in 2009 and reinvigorated in 2014, our company excels in developing and implementing strategies tailored for township markets. Our unique positioning allows us to provide valuable consumer insights by employing a blend of digital and traditional market research methodologies.

With a presence in 187 townships across South Africa, our reach continues to expand. Our dedicated research teams are fluent in all 11 official languages and possess a combination of technical expertise and social skills. We remain dedicated to immersing ourselves in the township environment, constantly learning and understanding its dynamic nature. Our goal is to become the foremost authority in South African Township Research, leading the way in providing comprehensive insights to drive success in this vibrant market.